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Selling B2B services in 2025?

You are:

Fake value giveaways are killing your game

You might be thinking it’s simply about creating a good lead magnet.

Well yes, but actually no.

Just good isn’t enough.

In 2025, 90% of lead magnets on LinkedIn look like this:

How did we come to this? Because everyone’s simply trying to collect emails & get in clients’ inboxes by any means necessary.

People aren’t fools, everyone’s growing tired of that.