<aside> 🎯
Selling B2B services in 2025?
You are:
Competing with hundreds of AI-personalized pitches in every major client inbox = LinkedIn / email. Baseline reply rate is near zero.
Probably use the same frameworks and prompt packs. You sound like everyone else.
Facing harsh time-to-value expectations. Can’t help or show value in 2 minutes? You’re gone. </aside>
If any of these points are true for you, this guide is for you.
I created it for those tired of begging for demos & replies and who want clients coming to YOU, not vice versa.
One of the best ways to do that is creating & leading a high-value resource that answers your buyer’s #1 question (should I work with you)
You might be thinking it’s simply about creating a good lead magnet.
Well yes, but actually no.
Just good isn’t enough.
In 2025, 90% of lead magnets on LinkedIn look like this:
How did we come to this? Because everyone’s simply trying to collect emails & get in clients’ inboxes by any means necessary.
People aren’t fools, everyone’s growing tired of that.